Express your every self

A joyful, inspiring place for women to buy quality, ethically sourced hair pieces. With confidence comes radiance - it's our mission to help you find both.

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1-2-1 consultations

We offer a free, personalised consultation. Call us for a chat with absolutely no pressure to buy.

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New products

Introducing Amber Jean Scarves

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Our Founder

Introducing Amber

Amber Jean Rowan is a successful model and actress who has been on her own hair loss journey since the age of 15. Amber’s personal experience with alopecia motivated her to create the products and support she sought out, but was unable to find.

Read Amber's story


Our suppliers’ ethical work practices are part of the reason we choose to work with them. We know the provenance of our hair, where our wigs are made and who makes them. We’re raising the bar in our industry.


None of us walks through life alone. We value our community, supporting one another and working through tough times together. We value diversity because difference powers creativity, and enriches life.


Hair loss can be a traumatic experience. We are here to offer support and advice in a safe space where people truly understand what you’re going through. We promise to make the complicated straight-forward, and the process enjoyable.

Amber's wigs make you look and feel fabulous. The lace is soft and resistant, and the cap is comfortable and easy to wear. I just love them!

Swirl, lost her hair due to trichotillomania

These wigs are incredible quality human hair. Wearing them makes me feel confident and beautiful!

Lydia, lost her hair from alopecia

I can't stop flipping my hair from side to side... I feel like a completely different woman! The thin lace almost melts into the skin and the hairline looks so realistic.

April, wears wigs for fun

Gorgeous, soft and natural hair in an amazing choice of colours. Plus, I know it's a brand I can trust with ethical and transparent values.

Alice, lost her hair from chemotherapy

The most confident I have EVER felt. The ironic thing is, I probably feel more 'me' wearing the wig than without!

Caitlyn, wears wigs due to thinning hair

Having tried many different brands, I can say without a doubt that AJ wigs are the highest quality. I couldn't recommend them more.

Rex, wears wigs for fun!